Your choice makes a real difference. Find out why!
Did you know that 84% of a tire’s environmental impact happens every time you drive? Let’s break it down. The energy consumed while rolling and the tiny particles released from friction with the road are major contributors to tires’ footprint. And still, not all tires are designed to limit this.(1)
MICHELIN tires are designed to offer the best set of performances, and in particular:
reduce your vehicle’s energy consumption,
offer greater longevity through innovative materials and technologies,
and deliver enhanced abrasion resistance to limit particles emissions.
By choosing MICHELIN tires, you reduce your environmental impact while getting the most out of your driving experience. Trust our expertise. Choose MICHELIN tires, designed to wear out 27% slower than competitors.(2) Trust your tires for longer.(3)
Tires designed to wear out 27% slower (2)
Trust your tires for longer(3)
Every kilometer matters. By choosing MICHELIN tires, you reduce your environmental impact while getting the most out of your driving experience.
MICHELIN Leads the way
Reduce Energy, Increase Savings
Did you know that 1 full tank out of 5 is consumed by your tires on average!(4)
At Michelin, that’s no surprise. Since 1992, we have pioneered low energy consumption tires with the first MICHELIN EnergyTM Saver. Today, with six generations and counting, our tires are constantly reinvented to use even less energy.(5) All that while ensuring that high performance is not compromised.
Make the smart choice for your everyday drives.
Real Change is Changing Less...
Long-life MICHELIN tires mean less raw materials used, less replacements, and less costs for you! And we can prove it: in a two-year study conducted in Germany by ADAC, Europe's largest motoring association, across 160 different tire models, it was shown that our tires wear out 27% slower than our competitors.(2)
Trust your tires for longer backed by decades of innovating, developing and optimising casing, rubber, compounds and tread patterns technologies.
... and leave less behind
If you go the distance, go with complete peace of mind. Our tires are designed to last longer, go further while leaving behind less. They release 27% fewer particles per km into the environment compared to other brands. These might be small to the naked eye, but they can have a big impact over time.
The ADAC analysis was conducted to determine whether environmentally friendly tires can also be safe: "The Michelin brand stands out in a particularly positive way. In almost every tire size tested, the Michelin model offers very low tire abrasion and, at the same time, performs well in the safety-relevant categories." said ADAC.(2)
Turning our promises into reality
Discover our latest generation of tire lines for fuel, hybrid and electric vehicles: the MICHELIN Primacy 5 EnergyTM and the MICHELIN Pilot Sport 5 EnergyTM are designed to deliver high performance and optimised energy efficiency over time.
Commit for the planet with Long-Lasting Tires
Now, there’s no need to pick between long-lasting performance and caring for the planet. By choosing MICHELIN tires, you can enjoy a smaller carbon footprint without compromising longevity, grip and safety.
Discover MICHELIN's "All-sustainable" approach, how sustainability drives all our decisions.
More reasons to trust our tires
MICHELIN tires are designed to offer the best set of performances, from the first to the last kilometer.(6)
FIND A MICHELIN DEALER
Search among our dealers to find where your tire is available
WHY ARE MICHELIN TIRES THE BEST CHOICE FOR YOU?
At Michelin, we innovate every day to design tires that deliver long lasting performance and peace of mind. With Michelin, trust your tires for longer.(3)
LEGAL MENTIONS
(1) For more information https://www.michelin.com/en/sustainable-development-mobility/working-towards-sustainable-mobility/
(2) from the supply of raw materials and production to the use and recycling phases
(3) Last mile/kilometer being understood as until the minimum legal tread depth (1.6 mm in Europe). Please refer to the minimum legal tread depth in your country. More information can be found at /performance-made-to-last
The following tire lines are designed to offer high level of longevity and performance that lasts: MICHELIN CrossClimate², MICHELIN CrossClimate 2 SUV, MICHELIN Primacy 4+, MICHELIN e.Primacy, MICHELIN Pilot Sport 4S, MICHELIN Pilot Sport 5, MICHELIN Pilot Sport EV, MICHELIN Pilot Sport 4 SUV, MICHELIN Alpin 6 and MICHELIN Pilot Alpin 5
(4) Internal calculation comparing MICHELIN Energy (RR>12kg/T) vs MICHELIN e.Primacy and MICHELIN Pilot sport EV(RR <5kg/T)
(5) "everyday waste": corn stover, waste wood, food containers, plastic packaging, plastic bottles…
(6) Cumulative calculated quantity of consumed recycled materials by the Michelin Group between 2020 and 2030 in the fabrication of its tires with the objective of 40% of recycled materials by 2030.
(7) Michelin considers sustainable materials to be either recycled materials or bio-sourced materials renewable on the timescale of a human life, and which do not compete with the food sector. Michelin does not consider natural materials which are non-renewable on the timescale of a human life to be sustainable - such as oil. As such, some materials, although of natural mineral origin, such as silica, are not taken into account in the Michelin definition of a “sustainable material”.
(8) Based on internal tests, in comparison with the current MICHELIN Primacy 4 235/55R19 105W on the market
(9) Recycled materials are the raw materials generated by any recycling operation by which industrial or post-consumption waste is reprocessed into products, materials, or substances. Energy reuse and the reprocessing of materials for use as energy are excluded. (Based on the definition of the European Directive for Waste).
(10) UPTIS: Unique Puncture-proof Tire System, an airless tire developed in association with Maxion, the supplier of a specific rim for the UPTIS tire.
(11) Corresponding to the weighted average of the mass of the front and rear tires, respectively of 33% and 46% of sustainable materials.