Awareness-building campaigns
Michelin committed to the European Road Safety Charter in 2004 and is helping to improve road safety by conducting road safety awareness-building and training campaigns for road users. To date, Michelin has focused its efforts on 15 European countries, as well as in Europe, Africa, America and Asia. After India, the Group ran schemes for young people and newly-licensed drivers in the United States and Brazil in 2014, before shifting its focus to China in 2015.
The Group is involved either directly or in collaboration with international bodies.
