Michelin launches new Pilot Preceda for asian motorists

Michelin, the world’s leading tyre manufacturer and innovator that produces tyres for international motorsports racing, is taking driving experience up a gear for Asian motorists with the launch of the new Michelin Pilot Preceda.

The new Michelin Pilot Preceda delivers higher precision cornering, exceptional responsiveness, and better stability to match the road action. It is designed for motorists who have a passion for on-road performance without compromising silence and comfort.

The Pilot Preceda is suitable for:
• Sport vehicles (e.g. Nissan 350Z and Mazda RX8, Porsche, Ferrari)
• Performance & luxury comfort sports-packaged vehicles (e.g. Audi A6, Mercedes Benz A-Class, C Class, and E-Class; Peugeot, Honda Accord, Toyota Camry, Nissan Cefiro)
• Entry sports-packaged vehicles (e.g. Honda Civic, Toyota Corolla)
• Mini-van sports packaged vehicles (e.g. Honda Odyssey, Toyota Previa)

“The Michelin Pilot Preceda has a racing inspired Formula-G tread compound (for excellent grip and wet performance), TST construction (for better handling and response), and asymmetrical tread pattern (for precision driving), that deliver additional emphasis on silence and comfort.” said Olivier Brauen, Head of Product Marketing, Michelin Asia-Pacific.

“Our in-house tests demonstrated that Pilot Preceda generates better steering response and progressive handling as well. It has higher cornering power when compared with competition in its class.” Mr Brauen added.

The Michelin Pilot Preceda is found to be the quietest and most comfortable tyre among competition in its class, an attribute that is especially important to Asian motorists who are sensitive to noise and comfort levels.

When compared with its predecessor, the new Michelin Pilot Preceda has better wet handling and gripping performance resulting in shorter braking advantage - 14.1m versus 14.5m, from 60 kph to 10 kph braking distance, even at a maximum speed of 270 kph.

In addition, the Michelin Pilot Preceda is constructed to perform better under high-speed, deep water road conditions where the water level on the road surface is higher.

The Michelin Pilot Preceda is available in 46 sizes, from 14 to 19 inches. Go visit your nearest Michelin dealer today!

Michelin tyres are exclusively distributed in the Philippines by TIARA Commercial and Industrial Corporation. For more information, please call telephone numbers 813-2786 and 813-2548.