Beyond just making greener tires, all aspects of our company are measured by a global sustainability plan.
We’ve cared about sustainability since before standards
were imposed on the industry.
As early as 1946, with the introduction of the radial tire (now the most common
tire), we reduced the rolling resistance of tires by 30%.
In 1992 we reduced it by another 20% with the addition of the Silica technology,
making tires longer-lasting and more fuel-efficient.
What is rolling resistance?
Rolling resistance is the main challenge for tire makers since
it's intrinsic to the product: an object that rolls creates friction
and therefore the engine has to work harder.
The quality of the tire determines the fuel efficiency against that friction force.
In 2012, the MICHELIN ENERGYTM E-V was made available
for electric cars to increase their autonomy.
We're currently working on our fifth generation of green tires.
We aim to improve fuel economy by at least 2% and we have also reduced CO2
emissions with each successive generation.
Our facilities are monitored and optimised to use less energy.
Some of them use solar panels, wind power and local
alternative methods to get energy, thus preserving air quality.
Used tires can be 100% recovered, either as energy
or raw material.
They are reused as filling material, soundproof walls, railway ties, drainage solutions and synthetic surfaces for sports fields and playgrounds.
Currently, 95% of end-of-life tires are recovered in Europe and 97% in Brazil.
In Australia, we’re working with the TSA (Tire Stewardship Australia) to transform used tires into a useful commodity, creating new industries and employment opportunities while also reducing environmental harm.
We have re-forestation program in place to ensure the sustainability of rubber (Hevea) tree cultivation. We conduct biological and agricultural research to improve the quality of natural rubber and combat diseases in Hevea trees.
More than 2,700 acres of our Bahia, Brazil rubber plantation have been kept totally uncultivated to help protect the forest's flora and fauna.
In 2012, 17,649 of our employees'
work days were dedicated to work with local communities.
Since 2005, Michelin has reduced the emissions impact of our facilities by 33%.
In the past 20 years, we've helped save 16 trillion liters of fuel
In the past 20 years, we've prevented the emission of 40 billion tons of CO2.
Rubber tree cultivation provides a living for 30 million people a year.
If we all work together we can find more creative solutions.
Over 15 years ago, we created the Michelin Challenge Bibendum. It has now become the world summit on sustainable mobility, bringing together political, industry, scientific, and media representatives to discuss sustainable road mobility. International students brainstorm and develop fresh, brilliant ideas for better mobility, and decision-makers and opinion leaders are involved to bring those ideas to the next level. And that's just the beginning.
This award is a new competition focused on innovation in both performance and sustainable mobility. MICHELIN will introduce it at the 2014 Le Mans 24 Hours, awarded to the first team to meet a rigorous set of criteria in performance, longevity and energy efficiency. One million Euros will be invested into research into sustainable mobility by an independent academic institute.
We are the official tire provider of the new Formula E championship to boost the development of sustainable, high performance electrical vehicle technology in even the most challenging technical environment - racing.
We're committed to new sustainable development projects.
We're leader in sustainability in the mobility industry and we intend to continue to act like one.
We're committed to improve peoples' mobility now and in the future.
And your pocket! Did you know the under inflation is one of the biggest causes of using excess fuel?
The air pressure in your tires should be checked once a month.