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Competition is Innovation

We love winning races. But what's even better about racing is putting our tires to the test. The gruelling punishment of the world's most difficult races lets us push our tire technology to the limits.

Racing Since the Beginning - 
Our Roots in Motorsport

MICHELIN has been racing since 1891, just a few years after the company
was founded. We're the only tire manufacturer to have won events and titles
in all of motorsport’s major disciplines over the last four decades.

Racing constantly feeds our design and development programmes,
pushing the boundaries of our technological innovation.
It allows us to develop tires that win races and then bring that
progress back to the road – to consumer cars.

That philosophy led us to develop MICHELIN Total Performance.
We reconcile conflicting design goals to create tires
that excel in a variety of conditions.

Michelin’s Commitment to Motorsports

" We must not forget about another vital ingredient, and that is passion: (...) “the passion that we share with our partners who have exacting demands, plus the passion that helps us to rise to the challenges that we face on the ground, weekend after weekend, across the globe. Not to mention the pride that comes with winning.”

- P. COUASNON, Director, Michelin Motorsports

Bring It On

MICHELIN loves a challenge. Many racing disciplines have single tire
suppliers, but we prefer racing in series with competing tire makers, like Le Mans.

We love to prove our mettle and show the incomparable performance
of our tires. We also love an interesting technical challenge
that will push us to innovate, like the new FIA Formula E series,
which is dedicated to the development of sustainable technologies.
It's especially important in this case, as Formula E
prepares us for MICHELIN's next century of innovation.


Our current programmes:

Dakar Rally

European Le Mans Series

Asian Le Mans Series

TUDOR United SportsCar Championship

FIA Formula E

European Rally Championship

Le Mans 24 Hours

Nürburgring 24 hours

Bathurst 12 Hours

United SportsCar


World Endurance

Championship (WEC)

World Rally

Championship (WRC)

Porsche Carrera
Cup Australia

Dominate the Road with MICHELIN Pilot Sport Tires

  • Michelin


    Make the most of your track day with a tire specially developed in partnership with the world's leading hyper car and super cars.

  • Michelin


    A high performance tire specially designed for sport cars and ultra high performance tuning.

  • Michelin


    Exceptional performance for drivers demanding precise sport handling. Original equipment tire on renowned sports cars like BMW M3, Porsche 911 and Chevrolet Corvette ZR1.

Experience the excitement
of endurance like
Le Mans.

What gives us our edge?

MICHELIN Total Performance brings you tires that go faster and last longer.