The new MICHELIN Primacy LC tyre: Absolutely more silent, certainly saves more fuel.

Michelin, one of the world’s leading tyre manufacturers, is proud to announce the recent launch of the new MICHELIN Primacy LC tyre in Asia-Pacific. A new reference luxury comfort tyre for high performance cars, this another breakthrough certainly reduces driving noise and helps save fuel consumption.

Featuring Michelin’s technologies, highly flexible tread rubber compounds, and optimized tyre profile, the new MICHELIN Primacy LC tyre is a natural choice for demanding drivers of high performance luxury vehicles such as Lexus LC, Audi A6, Citroen C5, Mercedes Benz C-Class, Volkswagen Passat, Volvo C70, Honda Accord, and Toyota Camry, among others. This is also the best offer to those who are particular with ultimate silence, comfort, and fuel efficiency, while also expecting the traditional core performances of MICHELIN products - highest standards of safety and longevity.

According to consumer surveys conducted in major Asia Pacific countries, features such as quiet ride, fuel efficiency and driving safety are among the driving factors for consumers of high-performance tyres.

“With excellent test results and driver feedback, we believe that the new MICHELIN Primacy LC tyre will set a regional industry benchmark for the high-performance tyre segment in Asia Pacific,” said Mr. Lionel Dantiacq, Head of Marketing and Sales - passenger car tyre of Michelin Asia Pacific. The MICHELIN Primacy LC tyre is set to become Michelin’s next ‘best seller’ in Asia Pacific, replacing its previous generation MICHELIN Energy MXV8 tyre.

Key product benefits:

1: Silence
Thanks to Michelin’s newly developed “Silent Rib” technology, the new MICHELIN Primacy LC tyre yields reduced noise levels compared to its predecessor. The shape and distribution of the grooves in the tread pattern gives the consistent rigidity around the circumference of the tyre. This minimizes the vibrations that cause noise.

2: Fuel saving
The MICHELIN Green X label on the sidewall guarantees a level of energy efficiency on the market. With this label, Michelin asserts its commitment not only in terms of reducing fuel consumption and carbon dioxide emissions, but environment preservation, as well.

In addition, thanks to the full silica tread compound and optimized construction, the MICHELIN Primacy LC tyre helps reduce rolling resistance by 13% compared to the previous generation. As a result, the new product contributes to reducing fuel consumption and therefore reducing consumer’s fuel bill.

Safety and longevity

The new MICHELIN Primacy LC tyre also features a highly flexible tread rubber compound that meshes easily with the road surface to give high levels of grip. This allows a 6% shorter braking distance on wet roads compared to the previous generation.

The optimized tyre profile puts 21% more rubber in contact with the road. Thus, the MICHELIN Primacy LC tyre delivers safety without compromising wear life.