New MICHELIN Pilot Sport 3 Unveiled Worldwide

In a world premiere, Michelin is unveiling the brand new MICHELIN Pilot Sport 3, the only tire to combine outstanding on-road performance with environmental features that are unrivalled in its category.

The MICHELIN Pilot Sport 3 delivers superior grip. On wet surfaces, it holds the road better when cornering and stops three meters shorter* than its predecessor, the reigning benchmark sports tire**. In addition, the new tire provides highly precise steering for an enjoyable driving experience. That’s why MICHELIN can say that its new high-performance tire delivers “enhanced driving sensations.” What’s more, unlike any other sports tire, it also boasts outstanding fuel efficiency and extended mileage among its dynamic qualities.

Intended for a wide variety of vehicle categories, the MICHELIN Pilot Sport 3 is suitable for sporty city cars, compacts and large, powerful sedans as well as small sports cars, such as roadsters and coupes, with the extra-large 18 to 19-inch range serving as optional equipment on non-sporting models. In automotive industry terms, the tire will cover every vehicle segment from class A to E1.

In addition to this broad range of applications, the MICHELIN Pilot Sport 3 is designed to be a truly global tire. The tire is being introduced in early 2010 in replacement markets around the world – South America, Europe, Africa, the Pacific and Asia – and will be launched in North America one year later. Importantly, the new MICHELIN Pilot Sport 3 has already been certified by several car manufacturers even though dealer sales are only just starting. Some carmakers have approved the tire for use on their signature sports car models, such as the new Audi A5 and the new Mercedes E 63 AMG. This promising start attests to the all-round excellence of the MICHELIN Pilot Sport 3.

Michelin’s latest car tire is a good illustration of the Group’s strategy, which is never to sacrifice one performance feature for another. This means improving performance in several different areas simultaneously, a prerequisite to making any real progress. To achieve this balance, the MICHELIN Pilot Sport 3 has been built with unique, highly advanced technologies, such as the Green Power Compound, the Anti Surf System and Programmed Distortion tire architecture, all developed at Michelin’s own Technology Center.

*Test performed in 2009 by independent technical services firm TÜV SÜD Automotive on size 245/40 ZR 18 Y tires.
**The MICHELIN Pilot Sport range is certified for use on more than 200 models.

MICHELIN Pilot Sport 3 Sizes

The MICHELIN Pilot Sport 3 will be introduced in various sizes throughout 2010. To see the wide range of its sizes, pls log on to www.michelin.com.ph/tyre/patterndetail/PassengerCar/pilotsport3

As original equipment, the new MICHELIN Pilot Sport 3 has already been certified for use on the Audi A4 and A5 and on the new Mercedes E63 AMG.

The new MICHELIN Pilot Sport 3 is also in the process of being certified for the Audi A3, Citroën C4, Ford CMax, Mercedes S65 AMG, Mercedes E-Class and Mercedes SL.