Michelin has been present in the Philippines since 1995. Its business establishment is located at:

Michelin Asia (Singapore) Co. Pte. Ltd.
Philippine Representative Office
15th Floor Insular Life Corporate Centre Tower 2
Filinvest Corporate City, Alabang, Muntinlupa City 1781

Michelin serves three brands to address the market’s various personalized requirements at different levels. This strategy reflects our corporate value of respecting the customers.

Michelin, the high-end brand for the most demanding drivers. Leader in safety, longevity and respect for the environment, Michelin develops evermore innovative and high-performing tires. Thanks to its continuous extensive research and development efforts.

BFGoodrich, originated from the United States, targets the young drivers who pursue driving passion and pleasure. Ever since its creation in 1870, BFGoodrich has stood out as a pioneering tire manufacturer that has ceaselessly innovated and risen to new challenges in response to the demands of its customers.

SIAM, manufactured by Thailand’s leading tire maker, Michelin Siam Group, aims to produce more environment-friendly truck and bus bias tires that will help preserve the environment by reducing fuel consumption.